Creative Content

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions." (Marketing: An Introduction, Armstrong/Kotler, page 39) At Merken Jerky we will maintain close relationships with our bars and nightclubs (where the scene is taking place) through our networkers and our marketing teams. We believe we can take control of what people want as well as providing what we produce. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed."  (Marketing: An Introduction, Armstrong/Kotler, page 39)

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions." (Marketing: An Introduction, Armstrong/Kotler, page 39) At Merken Jerky we will maintain close relationships with our bars and nightclubs (where the scene is taking place) through our networkers and our marketing teams. We believe we can take control of what people want as well as providing what we produce. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed."  (Marketing: An Introduction, Armstrong/Kotler, page 39)

Marketing Mix: Price

"Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market."(Marketing: An Introduction; Armstrong/Kotler; 9 Pricing Understanding and Capturing Customer ...; pg. 18 of 59) Based on the fact that our distribution is going to be a little selective to only bars nightclubs, and a few grocers, our price range will be just outside of what you might pay for a normal snack, but will not be super expensive either. We don't want people to think that cheap means it's not that good, and also on the contrary that if it's expensive, that noone will buy it. Therefore, our Package price for Merken Jerky will be $8.00. It's an affordable price for an experience worth waiting for. "For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low" (Marketing: An Introduction for Education Management Corporation, 10th Edition pg 292)

Marketing Mix: Distribution

"In some markets, the distribution system is complex and hard to penetrate, consisting of many layers and large numbers of intermediaries." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 325. The way the we are going to distribute Merken Jerky is fairly generalized. It's going to be available at some convenience stores. We want to value the Merken for certain occasions and locations but not limit the ability for people to buy small amounts of their own. Merken Jerky will be more widely available at bars, nightclubs, and party-type surroundings. We feel that Merken Jerky is not for an everyday snack; it is to lure you to the bar and the excitement of finaly having that tangy flavor again."Exclusive distribution also enhances the brand’s image and allows for higher markups.( Marketing: An introduction; Armstong/Kotler; 10 Marketing Channels Delivering Customer Value;page 25 of 50)"

Marketing Mix: Promotion

"Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 38 of 49) Our promotions for Merken Jerky are going to be radio commercials, TV commercials, magazine ads and posters in some major bars. The key to all our promoting will be the our "Centuries old perfection" On our TV commercials, once you take your first tast, you get electrified, both literally and emotionally from anything that may worry you. Our goal is to spice up your evening so that you will spice up your life "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, page 37)

Marketing Mix: Product

"Product is Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. "Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 208. Merken Jerky is made from 100% hand cut, cornfed beef, dried and hung for 72 hours. Only water from the natural aquifers in the Netherlands mixes it for the hydration process. After being cut, it's then blended with our unique mix of spices. These processes ensure an even the highest quality for each batch. Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort." (Marketing: An Introduction, Armstrong/Kotler, page 8) Merken Jerky is a centuries old, perfected mix of spices and flavors pleasing to the senses and makes a night worth looking forward to.
"A consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price, and style... Shopping products marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts." (Marketing: An Introduction, Armstrong/Kotler, page 211)