Marketing Mix: Distribution

"In some markets, the distribution system is complex and hard to penetrate, consisting of many layers and large numbers of intermediaries." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 325. The way the we are going to distribute Merken Jerky is fairly generalized. It's going to be available at some convenience stores. We want to value the Merken for certain occasions and locations but not limit the ability for people to buy small amounts of their own. Merken Jerky will be more widely available at bars, nightclubs, and party-type surroundings. We feel that Merken Jerky is not for an everyday snack; it is to lure you to the bar and the excitement of finaly having that tangy flavor again."Exclusive distribution also enhances the brand’s image and allows for higher markups.( Marketing: An introduction; Armstong/Kotler; 10 Marketing Channels Delivering Customer Value;page 25 of 50)"