Marketing Mix: Product

"Product is Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. "Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 208. Merken Jerky is made from 100% hand cut, cornfed beef, dried and hung for 72 hours. Only water from the natural aquifers in the Netherlands mixes it for the hydration process. After being cut, it's then blended with our unique mix of spices. These processes ensure an even the highest quality for each batch. Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort." (Marketing: An Introduction, Armstrong/Kotler, page 8) Merken Jerky is a centuries old, perfected mix of spices and flavors pleasing to the senses and makes a night worth looking forward to.
"A consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price, and style... Shopping products marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts." (Marketing: An Introduction, Armstrong/Kotler, page 211)