SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."(Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31) SWOT Analysis is a useful marketing technique for understanding the companies or brands Strengths and Weaknesses, and for identifying both the Opportunities open to you, and the Threats you face as a business. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly."(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 57) The Strength for Merken Jerky is that its tangy flavor will spice up your night. It'll energize you and will make you feel alive. There is only one weakness, there just isnt enough jerky in one package. Once your friends have a taste, you better just buy a whole case because it won't be there for long. "Managing the marketing function begins with a complete analysis of the company’s situation." (Marketing: An Introduction, Armstrong/Kotler, page 34)