Marketing Mix: Promotion

"Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 38 of 49) Our promotions for Merken Jerky are going to be radio commercials, TV commercials, magazine ads and posters in some major bars. The key to all our promoting will be the our "Centuries old perfection" On our TV commercials, once you take your first tast, you get electrified, both literally and emotionally from anything that may worry you. Our goal is to spice up your evening so that you will spice up your life "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, page 37)